E-commerce is a powerful means to connect the unconnected to global trade

- Arancha González Laya, Former Minister of Foreign Affairs, European Union and Cooperation of Spain.

Why did a company like Walmart, predominantly a brick-and-mortar store, skydive from its heights to launch an online marketplace? Because Walmart decided to compete with Amazon, and they’ve been multiplying with their Walmart Marketplace since 2016. 

Stat to Note #1: According to FirstSiteGuide, By the year 2040, it’s estimated that 95% of all purchases will be through e-commerce.

Walmart is now the second largest e-commerce retailer in the US. It took them less than a decade to achieve this mighty milestone! That’s the power of e-commerce! It creates a win-win situation for both consumers and business owners. 

As a small business owner, you might use QuickBooks Online to organize your finances. From simple income and expense tracking to mighty metrics like cash flow management and insightful reporting, QuickBooks Online does it all.  

But if you ask us how to get maximum profitability out of QuickBooks Online? The simple answer is “Integration.” Because it lets you sync all your accounting data automatically to simplify your bookkeeping process. With the help of integration, your inventory updates, customer data, order details, and shipping information get into the QuickBooks system with accuracy.

Why should you integrate Quickbooks with your e-commerce platform?

QuickBooks e-commerce integration is a definite game-changer. Instead of managing your business’ operational side, from payments to stock control in QuickBooks and customer-facing sales process independently, you can integrate QuickBooks with your e-commerce platform.

4 Benefits of QuickBooks E-commerce Integration

1. Streamline Your Customer Experience

You might have heard this famous quote from Warren Buffet - “If you don't find a way to make money while you sleep, you will work until you die.” It is so true in the world of e-commerce shopping, where customers purchase anything, anytime, from anywhere. 

By transcending geographical boundaries, online businesses help owners earn money when they sleep or party on an island. Integrating your e-commerce site with QuickBooks Online helps you stay updated with sales information. QuickBooks e-commerce integration helps customers to manage their order history and purchases effectively. 

Stat to Note #2: According to Enlyft.com, 83% of QuickBooks customers are in the United States.

2. Manage Your Inventory and Sales Tax 

Through bookkeeping automation, you’ll save a lot of time, money, and effort. Transactions from your e-commerce platforms get entered into QuickBooks without manual data entry. Real-time inventory management is possible through QuickBooks e-commerce integration. In this way, understocking and overstocking can be avoided altogether.

Managing your sales tax becomes easy by integrating your e-commerce site with QuickBooks Online. As you sell your product across different states in the US, you’ll have to calculate taxes separately for each sale. But with QuickBooks’ Integration, you don’t have to worry about the different tax laws as QuickBooks Online has an inbuilt state tax calculator to help you with your sales tax.

Stat to Note #3: According to Nationwide.com, South Dakota, Wyoming, Alaska, Montana, Florida, New Hampshire, Indiana, and Nevada have no or very low taxes on individuals.

3. Customize Your Customer Service

Having an efficient and accurate system helps you to bestow better customer service. Small business owners will face no issues of overselling as they have proper inventory records. 

You can reorder inventory with accurate customer information, thereby ensuring intended shipment arrival. With a clear customer information system, you’ll be able to personalize your communication with your customers.

Stat to Note #4: According to Hubspot.com, 89% of consumers are more likely to make another purchase after a positive customer service experience.

4. Effortless Suggestions and Centralized Information

Your sales team will have precise customer data to suggest products and services your customers might be interested in! Not just your customers who’d benefit from QuickBooks integration but your operational efficiency will also improve.

According to digitalcommerce360.com, more than 70% of fast-growing retail users feel their base technology for digital sales will be their e-commerce platforms. And so, for accurate data consolidation, QuickBooks can be a credible source of centralized sales and customer information.

Stat to Note #5: According to Forbes.com, the U.S. e-commerce market will cross $1.1 trillion in sales in 2023.

6 Best E-commerce Platforms to Integrate with QuickBooks Online

If you want to make yourselves more available to customers, you need to smoothen your internal process while organizing your data is the first step toward it! Make your life super simple as a small business owner by honing the power of integration.

Let’s see about 6 QuickBooks e-commerce integrations to get you warmed up for the jam-packed small business highway!

1. Shopify and QuickBooks Online

“According to Meetanshi.com, 1 out of 10 e-commerce stores are built on Shopify, and the total market share of Shopify and Shopify Plus combined is 11.2%.” There are more than 600,000 Shopify stores currently, and depending on your sales volume, you can choose the most suitable plan for you.

From branding basics and logos to high-quality stock images, Shopify customizes your online store as much as you want. Shopify offers the utmost flexibility for your customers to purchase from your online store or via social media and other marketplaces.

And, all your sales, wherever they are, get synced with your QuickBooks account through integration. And payments can also be managed in the built-in Shopify payment processor or through an external payment gateway like Stripe or PayPal. And if you want to track all your online payments in a single place, you can use PayTraQer for that purpose. PayTraQer offers rock-solid integration with Amazon, WooCommerce, Shopify, PayPal, Stripe, Square, AuthorizeNet, Clover, PinPaymemts, BrainTree & AmazonPay.

Quick Guide #1: How to connect my Shopify Account with QuickBooks Online? |

 A video tutorial to connect your Shopify Account with QuickBooks Online

2. WooCommerce and QuickBooks Online

If you’re a WordPress user, this stat might surprise you! According to Hubspot.com, “20.4% of WordPress websites use WooCommerce.” As an open-source tool, WooCommerce helps you with customization because of its many extensions.

As Woocommerce features a robust payment gateway, your customers will find it easy to process their payments through the platform. And, Woocommerce integration with QuickBooks makes it easy for you to sync payments to maintain your accounting records.

WooCommerce setup might be a little more complex than Shopify, but if you’re already running your website on WordPress, setting up a WooCommerce account is easy. Sync data like orders, products, and customers as per the QuickBooks modules.

Quick Guide #2: How to connect WooCommerce with QuickBooks Online?

3. BigCommerce and QuickBooks Online

One of the must-have e-commerce platforms for both large and small retailers. And, if you’re not tech-savvy, BigCommerce is the right e-commerce platform to showcase your products. Customize your online store as much as you want to match your brand.

Three major retail sectors using the BigCommerce platform are Home and garden product retailers account (15.7% of BigCommerce stores), Autos and vehicle product retailers (6.6% of BigCommerce stores), and Apparel product retailers (15.0% of BigCommerce stores). As the number of built-in functionalities is higher in this platform, it is easy to set up a BigCommerce account without coding experience.

Make your online store more efficient with QuickBooks integration. If you’ve set up your BigCommerce account, your business will have more flexibility as you can make sales not just through your online store but also through Facebook, Amazon, and eBay. Sync your products, orders, customers, discounts, taxes, shipping charges, and refunds from your BigCommerce store to QuickBooks Online. 

Quick Guide #3: How to connect BigCommerce with QuickBooks Online?

4. Etsy and QuickBooks Online

If you want to set up an online store in hours, Etsy would be the ideal choice for small businesses. Handmade products, crafts, and vintage items sell the best on this platform. According to Smallbizgenius.com, 81% of Etsy sellers identified as women in the year 2020.

Now, if you want to eliminate manual data entry, integrate with QuickBooks Online to import account transactions from Etsy into QuickBooks Online automatically. Also, it is easy to match your Etsy deposits to your bank deposits. You’ll be able to garner as much as insights about your Etsy shop’s expenses and income with the profit and loss report generated on QuickBooks Online. 

Quick Guide #4: How to connect your Etsy Account with QuickBooks Online? 

5. Magento and QuickBooks Online

If you have some technical expertise or have a coder under your payroll, you can use Magento as your e-commerce platform. As a cloud-based e-commerce platform, Magento supports in-store, mobile, and email sales in addition to online sales. 

According to Meetanshi.com, Magento is the number one choice for the fashion industry, while furniture, shoes, bags, groceries & food, and apparel come next. More than 3600 Magento extensions are available for small business owners to choose their choice of payments, utilize features like inventory management, enable SEO features, and build mobile-responsive designs.

Although Magento Open Source downloads cost zero dollars, to use its stellar features like hosting, domain names, payment processing, and other add-ons. However, third-party developers allow you to use specific themes for free, while most come under the paid category. 

Quick Guide #5: How to connect your Magento Account with QuickBooks Online?

6. Volusion and QuickBooks Online

Designing a customized store without programming knowledge is easy with Volusion. Any small business owner can get started with their site using the responsive themes, integrated inventory management system, payment options, and SEO tools of the Volusion platform.

According to Storeleads.app, the number one vertical in Volusion is home and garden products (15.8%), and business & industrial products and apparel get the second and third spot, respectively. When it comes to analytics, Volusion’s in-house analytics feature helps small businesses look for areas of improvement. 

With its suggested products feature and product videos showcasing features, Volusion helps you with increasing your sales. Volusion also allows you to customize your invoice by adding your logo to set you apart from all the e-commerce noise. Volusion’s mobile app makes it easy for you to run your business on the go!

Quick Guide #6: QuickBooks and Volusion Integration

QuickBooks E-Commerce Integration - FAQ

#1 Can I use QuickBooks for eCommerce?

Yes! You can make use of QuickBooks’s simple integrations to record mobile payments, credit card payments, point of sales payments, direct debits, bank transfers, and online card payments through some of the popular payment systems like PayPal, Stripe, and Amazon Pay.

#2 What websites integrate with QuickBooks?

QuickBooks allows integrations with some of the most popular e-commerce platforms like Shopify, WooCommerce, Amazon, Magento, BigCommerce, Wix, Mailchimp, Volusion, WordPress, eBay, Constant Contact, and HoneyBook.

#3 Is Shopify compatible with QuickBooks?

Yes! Shopify is compatible with QuickBooks.You or your Shopify admin can export all of your sales data to QuickBooks with a click of a button. All your order data which includes taxes and line items will be sent to your QuickBooks Online account automatically.

#4 Does Amazon use QuickBooks?

With the help of the Amazon Business Purchases app, any business owner can connect their Amazon Business account to QuickBooks. You will have all the details inside QuickBooks, so it becomes easy to find the relevant category and link them to your credit or debit card records. Make sure to review and approve the work.

#5 Can you link Wix and QuickBooks?

Yes! Make use of the Wix Connector by QuickBooks App to utilize the power of automation. Now, you can map several accounts for every single payment. Map tax codes to the ones available in QuickBooks Online. Save time syncing Wix with QuickBooks Online. 

#6 Does QuickBooks have a payment gateway?

Yes! You can either use QuickBooks Desktop or QuickBooks Online while using QuickBooks Payments. To learn how to set up QuickBooks Payments, watch this video. 

#7 Which software is best for e-commerce business?

Some of the popularly used e-commerce software by business owners are - Shopify, BigCommerce, WooCommerce, Magneto, Squarespace, Wix, Google Analytics, and Looker.

#8 How to do accounting for an e-commerce business?

The three primary financial statements you must analyze regularly are cash flow statements, income statements, and balance sheets.